Since the beginning of this year, the popularity of concerts, music festivals and other global performance activities has continued to increase, new formats and new space performances have increased significantly, and the share of the tourism and performing arts markets has gradually increased. This can be seen from the “sold out in one second”, “hard to get a ticket” on the ticket purchase platform and the endless topics on social media. The performance market is active, bringing new vitality to the consumer market and LED rental market.
Performance market: supply and demand are booming
Data released by the China Performance Industry Association shows that in the first three quarters of this year, there were 342,400 commercial performances nationwide, an increase of 278.76% over the same period last year; performance box office revenue was 31.541 billion yuan, an increase of 453.74% over the same period last year. It is estimated that during this year’s Mid-Autumn Festival and National Day holiday alone, large-scale performances such as concerts and music festivals will drive comprehensive consumption of transportation, food and accommodation, sightseeing and peripheral shopping to more than 2 billion yuan. In addition, the “2023-2024 China Concert Industry Development Trend Research Report” released by iiMedia Consulting shows that with the recovery of the national economy, the size of China’s performance market is expected to reach 90.346 billion yuan in 2023, and is expected to exceed 100 billion for the first time in 2026 Yuan mark.
The continued popularity of the performance market not only promotes significant growth in performance consumption and performance-driven related consumption, but also makes cross-city performance viewing a new consumption trend. At the same time, it also drives the demand for stage lighting, audio, LED displays, fluorescent sticks and other equipment Substantial growth. As important visual displays and interactive carriers on the performance stage, LED displays and fluorescent sticks have ushered in unprecedented development opportunities.
In various performance activities, stage LED display plays an important role. It not only allows the live audience to watch the performance content clearly, but also deepens the interaction between the performer and the audience. At the same time, the LED display screen can also be integrated and linked with music, dance, lighting, fireworks, etc. to create richer and more exciting audio-visual effects and bring an unparalleled entertainment experience to the audience. In addition, the LED display screen also has the characteristics of versatile shapes and flexible installation. It can be creatively spliced according to the needs of different scenes, making the performance more vivid and outstanding.
The vibrant and uniform “fluorescent sea” at the performance event not only brought strong visual shock and emotional resonance to many audiences, but also created a unique atmosphere and interactive effect at the scene. Nowadays, more and more celebrities and idol groups have their own exclusive support sticks and support colors, such as Jay Chou’s Love Light Stick, Hua Chenyu’s Mars Energy Stick, Big Bang’s Crown Light, EXO’s Ali Stick, and Blackpink’s Pink Hammer. wait. These field-controlled support sticks, which are given specific meanings, are not just a support prop, but a kind of idol culture. They have become a must-have at idol concerts and are also collectible peripherals in the eyes of fans.
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