In recent years, with the expansion of the LED market demand and the continuous diversification of application fields, LED display products have shown a trend of diversified development. As a rising star in the LED display industry, LED transparent screens, with their advantages of lightness, frameless structure, easy installation and maintenance, and high transparency, have seamlessly entered our view in applications such as glass curtain walls, stage displays, outdoor advertising, and new retail. According to relevant projections, the market value of LED transparent displays is expected to reach approximately 87.2 billion USD by 2025. Muxwave’s holographic invisible screen, with its new application form, leading technological development, and product design philosophy closely aligned with current public demands, has experienced rapid growth in a short period, indicating the embryonic form of a new blue ocean market.
Outdoor advertising has always been a crucial application market for LED display screens. However, in recent years, as the light pollution of outdoor LED displays has gradually intensified and safety concerns about the structure of LED outdoor displays have gained attention, relevant institutions have become more stringent in overseeing the technical standards and installation approvals for LED outdoor displays. Conventional LED outdoor advertising screens illuminate cities and convey information, but due to their steel structure, they stand out awkwardly in the surroundings when not in use, significantly affecting the aesthetics of the city. LED transparent screens, with their high transparency, invisible installation, and high-brightness display characteristics, perfectly compensate for the shortcomings of conventional LED displays in this regard. Moreover, they effectively eliminate urban aesthetic issues. During operation, LED transparent screens are often installed behind glass curtain walls, causing no disturbance to the surrounding environment when not in use during the day. Additionally, as a new form of indoor advertising with outdoor reach, they successfully bypass the outdoor advertising approval process.
In recent years, more and more businesses prefer using LED transparent screens to decorate glass curtain wall buildings in places like large shopping centers and tech company exhibition halls. In terms of commercial displays, fashion brands and high-end products favor LED transparent screens to enhance the style of their brands and products. When playing promotional content, the transparent background not only adds a sense of technology but also highlights the products themselves. Therefore, transparent screens are highly favored by high-end brands in industries such as automobiles, fashion, jewelry, etc., and their application to glass curtain walls has not only seamlessly integrated with the surroundings but has also enhanced the beauty of urban architecture with its fashionable, aesthetic, modern, and technological characteristics. Consequently, LED transparent screens have gained unanimous recognition in the market, attracting widespread attention and popularity.
Undoubtedly, the application of LED transparent screens in stage and art performances is spectacular. In the context of the country’s economic development, cultural and entertainment activities have become prevalent nationwide. The demand for LED display screens in various cultural events, galas, and celebrity concerts has increased. Consequently, the LED display rental market has flourished. Given its application in the stage and art field, we can see a path dedicated to LED transparent screen rental. Traditional LED display screens have relatively mature technologies in terms of space and lifting and moving, but their layout imposes many restrictions on lighting design. The box-type setting provides extremely limited positions for installing lights, resulting in insufficient ambient and atmospheric lighting on the stage and a lack of overall scene ambiance, making it challenging to achieve a perfect stage effect.
The emergence of LED transparent screens significantly addresses the shortcomings of traditional LED displays. LED transparent screens can be built in diverse shapes according to stage designs, displaying screens in a staggered and organized manner, presenting an overall deep-stage framework. Leveraging the transparency, lightness, and vibrant colors of the screens, LED transparent screens create a strong perspective effect, lengthening the entire image. Moreover, transparent LED displays use unique screen display technology and transparent features to form a realistic, virtual ideal space, with multiple screens showing simultaneously, enhancing the sense of hierarchy and movement in the image and stage effect. Compared to the two-dimensional scenic effects of traditional LED displays, LED transparent screens present a naked-eye AR effect, providing a more stunning visual experience.
Distinguished from the traditional bulky and regular appearance of traditional LED displays, the slim and beautiful characteristics of LED transparent screens will continue to help them explore a broader market. In the face of increasing display demands in various fields such as glass curtain walls, commercial atrium stage displays, and outdoor advertising, the market size of LED transparent screens will continue to grow.
Muxwave’s holographic invisible screen is an innovative transparent LED display with features such as transparency, high-definition image quality, naked-eye AR visual effects, high brightness, and high contrast. It can be seamlessly applied to transparent glass in buildings and commercial spaces or any open space. Without altering the transparent nature of the glass or the openness of the space, it does not obstruct light and visibility. When in use, it can instantly transform into a high-definition display. It is the world’s first large-area, seamless, fully transparent, and high-definition LED display product! In the current and future spatial digital interactive scenes, it has a wide range of application demands.
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